01
read between the lines
I rarely take things at face value. I keep asking questions, looking for patterns, and digging deeper to understand what's really driving a problem. The goal is to get to the root cause, not just respond to the surface.
Hi there! I'm Radhika (Rah-dee-kah)
A multidisciplinary designer with 2+ years of experience, working at the intersection of people, systems, and strategy. With a background in Design Management and Architecture, I combine research, storytelling, and systems thinking to design experiences that simplify complexity and support better decision-making. Often found translating user insights into structured design systems, connecting business goals with real human needs, and making complex problems easier to navigate.
Guiding Principles
Usefulness
Design that earns its place
Responsibility
Own the impact of your decisions
Clarity
Cut the noise, keep the meaning
Care
Attention to people, not just pixels
Experience
- →User Experience / Product DesignerLondon, UK · UALSept 2024 – Sept 2025
- →Designer @ Raiji.inAhmedabad, IndiaOct 2023 – July 2024
- →Freelance DesignerAhmedabad, IndiaJun 2023 – Aug 2023
- →Design Intern @ Raiji.inAhmedabad, IndiaJun 2021 – Dec 2021
Education
- →MA Design ManagementLondon College of Communication, UALUnited Kingdom · 2024 – 2025
- →Bachelor of ArchitectureNirma UniversityIndia · 2018 – 2023
Let's Talk
How I Think
02
zoom out to see clearly
I step back to understand the full system before moving into details. This helps me see relationships, constraints, and trade-offs, so decisions are not made in isolation but in context.
03
design with a purpose
I don't see design as something decorative or standalone. For me, it is a tool to make people's lives easier, clearer, and more intuitive. Every decision should serve a purpose.
04
structure the chaos
I enjoy working through complexity and turning it into something structured and usable. Whether it's flows, systems, or information, I focus on creating clarity without losing meaning.