Hi there! I'm Radhika (Rah-dee-kah)

A multidisciplinary designer with 3+ years of experience, working at the intersection of people, systems, and strategy. With a background in Design Management and Architecture, I combine user research, product thinking, and systems thinking to create intuitive, accessible user experiences. My work spans product and UX/UI design, user research and design strategy, from understanding user needs and simplifying complex journeys to translating insights into thoughtful, practical solutions. I enjoy connecting human needs with business goals to shape experiences that are both purposeful, inclusive and effective.

Portrait of Radhika Totla
Guiding Principles
Usefulness
Design that earns its place
Responsibility
Own the impact of your decisions
Clarity
Cut the noise, keep the meaning
Care
Attention to people, not just pixels
Experience
  • →
    Design Strategist
    Beuhaus
    Aug 2026 – Present
  • →
    Product/UX Designer
    Mercor Intelligence
    Aug 2026 – Present
  • →
    User Experience / Product Designer
    London, UK · UAL
    Sept 2024 – Nov 2025
  • →
    Designer @ Raiji.in
    Ahmedabad, India
    Oct 2023 – July 2024
  • →
    Freelance Designer
    Ahmedabad, India
    Jun 2023 – Aug 2023
  • →
    Design Intern @ Raiji.in
    Ahmedabad, India
    Jun 2021 – Dec 2021
Education
  • →
    MA Design Management
    London College of Communication, UAL
    United Kingdom · 2024 – 2025
  • →
    Bachelor of Architecture
    Nirma University
    India · 2018 – 2023
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How I Think

01

read between the lines

I rarely take things at face value. I keep asking questions, looking for patterns, and digging deeper to understand what's really driving a problem. The goal is to get to the root cause, not just respond to the surface.

02

zoom out to see clearly

I step back to understand the full system before moving into details. This helps me see relationships, constraints, and trade-offs, so decisions are not made in isolation but in context.

03

design with a purpose

I don't see design as something decorative or standalone. For me, it is a tool to make people's lives easier, clearer, and more intuitive. Every decision should serve a purpose.

04

structure the chaos

I enjoy working through complexity and turning it into something structured and usable. Whether it's flows, systems, or information, I focus on creating clarity without losing meaning.